Rafael Ortega

Rafael Ortega

Rafael Ortega

Oakley x Fortnite

FW25

Advertisement

2025

Dies Mercuri

Workouts

Visual Identity

2024

Elysium

Branding

2026

London Arab

Run Club

Visual Identity

2025

PLAY

Palm Angels

Advertisement

2026

Oakley × Fortnite FW25 campaign — four models in Oakley pieces against a purple storm sky
Dies Mercuri Workouts visual identity — close-up of the "dmw" logo on black training apparel
Elysium branding — silhouetted crowd under red laser lights in a dark club
London Arab Run Club visual identity — dark green LARC flag waving against a blue sky
PLAY Palm Angels launch campaign — five models in Palm Angels pieces on a white set with a blue backdrop

[ABOUT]

[ABOUT]

[ABOUT]

Black-and-white portrait of Rafael Ortega, creative director and brand designer
Black-and-white portrait of Rafael Ortega, creative director and brand designer

Rafael Ortega

Creative Director & Brand Designer

I build worlds,

I build worlds,

I build worlds,

I build worlds,

not logos.

not logos.

not logos.

not logos.

I grew up in the culture I now design for: skate spots, sneaker queues, hip-hop and video games. That's where I learned that the brands people line up for don't just sell products. They build a world you want to belong to.

I grew up in the culture I now design for: skate spots, sneaker queues, hip-hop and video games. That's where I learned that the brands people line up for don't just sell products. They build a world you want to belong to.

Today I build those worlds for independent labels, culture-first brands and the agencies behind global drops. Strategy and identity, from global campaigns to underground clubs in São Paulo.

Today I build those worlds for independent labels, culture-first brands and the agencies behind global drops. Strategy and identity, from global campaigns to underground clubs in São Paulo.

I also run VAULT, a library of design tools used by other creatives.

I also run VAULT, a library of design tools used by other creatives.

[CREATIVE PROCESS]

[CREATIVE PROCESS]

[CREATIVE PROCESS]

↓ and this is how I do it ↓

↓ and this is how I do it ↓

↓ and this is how I do it ↓

The H.E.A.T Protocol

The H.E.A.T

Protocol

Hunt

01

Hunt

01

Engine

02

Engine

02

Architecture

03

Architecture

03

Transmission

04

Transmission

04

Elysium branding — red pixel-style wordmark over a black-and-white photo of a DJ at the decks

Elysium

Brand Identity

2026

Dies Mercuri Workouts — "dmw" logo on a black garment in low light

Dies Mercuri Workouts

VISUAL Identity

2024

Oakley × Fortnite FW25 — co-branded logo lockup with blue lightning on a dark background

Oakley x Fortnite FW25

CAMPAIGN

2025

Oakley × Fortnite FW25 — co-branded logo lockup with blue lightning on a dark background

Oakley x Fortnite FW25

CAMPAIGN

2025

PLAY Palm Angels key visual — models in Palm Angels pieces with the yellow PLAY logo

PLAY Palm Angels

CAMPAIGN

2026

London Arab Run Club — LARC badges in Arabic and English on a lime gradient

London Arab Run Club

VISUAL Identity

2025

London Arab Run Club — LARC badges in Arabic and English on a lime gradient

London Arab Run Club

VISUAL Identity

2025

[SERVICES]

Designed for ambitious brands building from the ground up or taking what already exists to the next level.

Branding

Start your project

Packaging

Start your project

Digital

Start your project

Something else in mind?
If your idea doesn’t fit a standard brief, let’s talk.
hi@rafaelortega.me

[SERVICES]

Designed for ambitious brands building from the ground up or taking what already exists to the next level.

Branding

Start your project

Packaging

Start your project

Digital

Start your project

Something else in mind?
If your idea doesn’t fit a standard brief, let’s talk.
hi@rafaelortega.me

[SERVICES]

Designed for ambitious brands building from the ground up or taking what already exists to the next level.

Branding

We define what your brand stands for and how it speaks before we design how it looks. The result is an identity that holds up on every channel

What’s included:

- Brand strategy & positioning - Verbal identity: messaging, voice, tagline - Creative direction - Logo system, color, typography & supporting elements - Brand guidelines & production files

Est. timeframe:

4–10 weeks

Start your project

Packaging

We design packaging systems, not single boxes: clear information, a range that scales to new products, and finishes that make your product feel worth its price.

What’s included:

- Shelf & market audit - Pack strategy & copy - Structural and material direction - Hero design, range extension & 3D renders - Print-ready files & packaging guidelines

Est. timeframe:

6–8 weeks

Start your project

Digital

We design and build editorial, conversion-focused websites, with every word written before design starts. Built in Framer, or as a native Shopify store.

What’s included:

- UX & market audit - Strategy, sitemap & copy - UI design & motion - Framer build with CMS or Shopify store - SEO, analytics & 30-day review

Est. timeframe:

2–8 weeks

Start your project

Something else in mind?
If your idea doesn’t fit a standard brief, let’s talk.
hi@rafaelortega.me