Founded in 2024 by Hussein, the London Arab Run Club (LARC) has rapidly evolved into a thriving urban movement, bringing together over 1,800 members in its active Strava community. Every Sunday, runners gather at Marble Arch in Hyde Park, transforming an iconic London landmark into a weekly hub for fitness, culture, and social connection. Rooted in the rich heritage of the Arab diaspora while remaining fiercely committed to the foundational ethos "Everyone is welcome," LARC stands as an inclusive bridge connecting diverse runners across the capital.

In 2025, the club underwent a complete communication redesign to establish a modern visual identity aligned with contemporary athletic and streetwear culture. The new design system seamlessly merges technical typography and London street graphics with traditional Arabic calligraphy celebrating Jama'ah (community). Anchored by the core mantra "Run. Connect. Belong.," the identity unifies physical performance apparel, outdoor urban media, and digital social touchpoints into an empowering, cultural sports brand.