PLAY Palm Angels Campaign Concept

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Rafael Ortega

PLAY Palm Angels

PLAY Palm Angels is an unreleased campaign concept for Palm Angels’ PLAY line, built on one idea: treat streetwear like a video game. Shot by photographer Ian Buosi, the campaign casts each talent as a playable character, mixing editorial photography with the visual language of game interfaces.

I designed the graphic layer on top of the photography: HUD overlays with halos, stat bars and in-game labels; a character-select lobby where each look can be browsed piece by piece; and the hero key visual that brings the full roster together. The campaign never went live.

CLIENT

Palm Angels

(Unreleased Concept)

SERVICES

Campaign Design

Key Visuals

YEAR

2026

CREDITS

Creative Director and Photographer

Talents

PLAY character card — model in a PLAY cap, denim top and black skirt, red backdrop

PLAY character card — model in a black leather jacket and skirt leaning on a chair, blue backdrop

PLAY character card — model in a white PLAY top and black eyelet trousers, purple backdrop

PLAY character card — model in a denim strapless dress seated on a case with a telephone, red backdrop

PLAY character card — model in a black hoodie and wide trousers, blue backdrop

PLAY character card — model in a white Palm Angels tee seated beside a speaker and turntable, orange backdrop

PLAY character card — model in an olive graphic tee and jeans, green backdrop

PLAY character card — model in a black Palm Angels PLAY tee, blue backdrop

PLAY character card — model in a white long-sleeve PLAY tee, orange backdrop

PLAY character card — model in a white tee with a lips graphic, red backdrop

PLAY character card — model in headphones and a black cherub-on-globe tee against a fence

PLAY character card — model in a white tracksuit seated on a bench with a helmet, blue backdrop

PLAY character card — model in a black cherub-on-globe tee and wide trousers, orange backdrop

PLAY "Videogame Lobby" outfit-selection interface — model in pink sweatpants and track jacket with a clothing grid

PLAY character card — model in a light denim set seated on a red exercise ball, with HUD stats

PLAY "Videogame Lobby" interface — model in an olive graphic tee and jeans with a clothing grid

PLAY character card — model in a white Palm Angels tee seated beside a speaker and turntable, with HUD stats

PLAY "Videogame Lobby" interface — model in a grey tracksuit with a clothing grid

PLAY character card — model in a black cherub-on-globe tee with arms on a chain-link fence

PLAY "Videogame Lobby" interface — model in a white long-sleeve tee and black shorts with a clothing grid

PLAY character card — model in a lips-graphic Palm Angels tee surrounded by microphones

PLAY "Videogame Lobby" interface — model in a tan jacket and denim skirt with a clothing grid

PLAY character card — model in a black leather jacket on the phone beside a chair

PLAY Palm Angels hero collage — six models in Palm Angels pieces on a white set with a blue backdrop

Note:

This project is an unreleased campaign concept developed under commission for pitch purposes. All original photography and trademarks belong to Palm Angels.

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