Dies Mercuri Workouts was conceptualized to bring Dies Mercuri’s ethos to the pavement, transitioning the e-commerce apparel label into an active community movement. Conceived as the brand’s inaugural collective run in São Paulo, the project set out to connect an online audience through an authentic, street-level experience.

Developing the project under a tight production timeline required a fast-paced, holistic approach to brand experience. I oversaw the visual extension across guerrilla map posters, venue signage, collaborative touchpoints, and documentary photo direction, establishing a scalable physical identity for Dies Mercuri’s future community events.