Oakley x Fortnite

FW25

Oakley x Fortnite

FW25

The Oakley x Fortnite FW25 collection was conceptualized to merge Oakley’s high-performance eyewear heritage with the atmospheric, storm-driven universe of Fortnite. The project set out to create a unified campaign graphic system for the co-branded drop, bridging gaming culture with real-world product storytelling.

Developing the project under an ultra-tight production sprint required an agile, high-precision visual approach. I oversaw the campaign’s graphic extension, key visual lockups, product highlight compositions, and storm-themed visual treatments, establishing an impactful digital identity deployed directly across Oakley’s global e-commerce channels.

CLIENT

Oakley

Fortnite

SERVICES

Campaign Design

Key Visuals

YEAR

2025

Initial Direction

The first round of key visuals explored warmer, sunset-toned skies and tight product close-ups, introducing the campaign line "When the Storm closes, at least you'll see it coming." These early frames shaped the tone of the campaign but were not carried into the final rollout.

Oakley × Fortnite FW25 lineup — Frogskins S, Frogskins Hybrid, BXTR and Latch Panel sunglasses on a dark background

Initial direction: Oakley Latch Panel in Red Knight, close-up against a warm sunset sky with the campaign line

Initial direction: Oakley Latch Panel in Red Knight, side view against a warm sunset sky

Initial direction: Oakley Frogskins Hybrid in white and pink against a purple sky with lightning

Initial direction: Oakley BXTR in Peely Yellow, close-up against a purple storm sky

Initial direction: Oakley BXTR in Peely Yellow with Prizm Tungsten lens, purple sky with lightning

Final Campaign

For the final rollout, every frame was standardized on a single purple storm backdrop with lightning, echoing the Fortnite storm. This gave the Frogskins S, Frogskins Hybrid, BXTR and Latch Panel one consistent system across key visuals, product crops and the talent photography.